Digital Signage
Dead Time, How Much Does It Cost? - Blog - MediaChannel

Rótulos Luminosos para centros comerciales

Dead Time – How much does it cost? – MediaChannel

When starting a digital signage project, almost everyone underestimates a reality in life: “The technological equipment always fails sooner or later!” It is as inevitable as death and taxes. The question to be answered really is “When will it fail?”

Naturally, an engineer would try to solve that “When” by considering daily hours of operation, operating temperature, dust and grease from the environment, etc. Probably it would solve it in the most efficient way since every day the cost of equipment tends to fall and every time there are more solutions in the cloud at a lower price.

In MediaChannel we consider that it is not enough to consider how to solve the “When” but also how long it will take to solve the fault.

Ask yourself the following questions:

  • How much does it cost not to update a screen and have to sell at the wrong price?
  • How much does it cost to lose a customer in front of your self-service kiosk?
  • How much does it cost to miss out on a promotion before your competition?
  • How much does it cost to miss a flight due to an information screen turned off?

Write to us and we will not only solve the “When” but also mitigate the “How Much”.

Señalización digital en centros comerciales
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As the pioneer of the lean startup movement, APPLAUZ has dedicated it’s time to sharing effective business strategies that help new businesses and enterpreneurs put their money to work in the right way.