Are you convinced with digital signage but your boss does not know anything about it? These are some of the key questions you must answer to convince your CEO to start a digital signage project …
You can be the best ally of digital signage on the planet, recognizing the benefits of carrying out your business in the digital direction. However, there is no digital signage project. The question is: are you answering the questions that your CEO is asking? … Probably not.
Convincing the boss to commit to a digital signage project requires tact. Simply bombarding them with requests to implement digital signage, because that’s what competitors do, condemning any project before it leaves the field.
If you want to open the doors to the implementation of digital signage, you should eliminate your enthusiasm and think like your CEO. Have your boss listened to your concerns? Can he reject those concerns?
To help you on your way, here are 6 key questions that you need to ask yourself and answer convincingly to gain support for a digital signage project
# 1 – Boss: “How digital signage will take us ahead of new and current competitors?”
You: “Digital signage gives us a faster message delivery system, on site, aimed at our audience. We can launch products/services almost instantly, reaching the market ahead of our competitors. “
# 2 – Boss: “How does digital signage helps us to improve operationally?”
You: “Like all our IT systems, which help us implement processes faster and accelerate some of our processes with minimal risk and cost.Digital signage has a similar purpose”.
You: “Digital signage in a restaurant establishment speeds up operations because the last menu pages are updated quickly at no cost”.
About ‘keep ahead of our competitors’, as I mentioned, that will reduce the amount of time it takes us to market our new products, services or promote our brand, giving us an advantage. We can do everything in real time, while our current advertising methods are expensive and cumbersome.”
# 3 – Boss: “Does digital signage meet and exceed the expectations of our customers?”
You: Will provide easily accessible information about products and services, helping to influence the decision-making process and keep them updated about what we are doing as a company, through an internal channel. Most likely, digital signage will move towards mobile interaction, allowing customers to communicate between digital signage and their mobile phone. We can show the content to customers in a totally new way that requires interaction from them and gives them a unique user experience, not just to meet their expectations, but to overcome them.”
# 4 – Boss: “Have you researched the available technology?”
You: To make sure that we increase the attractiveness of ROI, I have researched the various ways in which digital signage can be used. The available technology allows us to manage our messages comfortably and remotely. We can set start and end dates for particular campaigns. We can broadcast videos, show social media channels in real time and a digital signage enclosure can help maximize the efficiency of our screens, allowing us to take outdoor screens to advertise, whatever the weather.
The variety in technology means that we can do so much with digital signage. We can rent units to generate income, we can streamline processes such as reaching staff who do not have access to emails or a smartphone, and we can reduce costs by reducing the use of paper in our business.”
# 5 – Boss: “What are the skills needed to implement a digital signage project?”
You: “We can assemble our own internal team or request a supplier to install our digital signage network. I’ve covered everything from connectivity to maintenance once we’re up and running.
IT skills, content creation skills and management skills will be necessary. I will be carrying out a project analysis to determine any problem so that we can assign staff to find a solution based on their skill set. If we do not have the skills internally, we can seek to outsource certain aspects of the project. “
# 6 – CEO: “What are the risks of investing in a project like this?”
You: “Honestly, a project of this magnitude has an element of risk, but the risk is offset by the benefits. Perhaps the biggest risk is not establishing the relationship with smartphones and tablets, which can help improve our promotional efforts.
Getting the digital and mobile balance to be correct would be a key objective to make our project successful. “