Digital signage is not just a pretty display; It is also a tool which increase sales, customer experience and much more. Fast Casual Restaurants and fast service continue to take advantage of the many possibilities of digital signage, from localized marketing to the integration of the loyalty program.
There are multiple benefits of digital deployment both inside and outside; Here we mention several key elements:
We believe that restaurants can use media improvements such as rotation of photos and videos, customers will get to know the brand better than with static displays.
Outdoor digital signage helps reduce labor by eliminating the need to physically update static displays. It also helps improve the accuracy of orders through tools such as sharper images or digital kiosks. Other benefits include:
There are unique challenges for environments, both indoor and outdoor, that need to be addressed before restaurants can implement digital signage or digital kiosks.
For indoor technology, commercial / professional displays, which are designed for restaurants, are recommended. It is also recommended that restaurants choose LED displays with HD resolution to capture the user’s attention.
We also recommend kiosks with large displays and peripherals that are easy to repair. For touch displays, restaurants should select capacitive touch displays for greater accuracy.
For outdoors, restaurants need to make sure they have optically bonded glass to avoid damage from heat and UV rays. Other requirements include:
Restaurants must also have other challenges in mind when implementing digital signage or kiosks. The biggest element for any digital tool is the cost.
The entry cost can be high depending on the amount of funds available for the menu boards. The easiest way to determine if the cost will be worthwhile is to do the research.
Another challenge is finding the right provider to meet the needs of your restaurant. It is recommended that you find one that provides hardware, software and service – all working together on a technology platform to manage digital devices, software and content.